Manifest of Institut Greenie

Our Mission

Greenie is here to transform how people contribute to society. By merging gamification, social marketing, and sustainability, we make it simple, engaging, and rewarding to take meaningful action.

Standards

Anyone involved with us, needs to abide by the following standards to the highest possible degree.

  • No Greenwashing: Misleading claims about environmental responsibility to enhance the company’s image without real sustainable practices.
  • No Bluewashing: Misrepresentation of social responsibility efforts to falsely appear ethical or inclusive.
  • Workers’ rights: Ensuring fair treatment, proper wages, safe working conditions, and respect for labor laws.
  • Supply chains: Assessing the sustainability, transparency, and ethical practices of the company’s sourcing and production processes.
  • Corruption: Investigating involvement in bribery, fraud, or unethical practices that compromise business integrity.
  • Media image: Evaluating public perception and reputation based on past actions, controversies, or brand messaging.
  • DEI (Diversity, Equity, and Inclusion): Measuring efforts to create an inclusive and equitable environment that values diversity at all levels.
  • Products and services harmful to nature and society: Identifying offerings that may harm ecosystems, contribute to pollution, or negatively affect societal well-being.
  • Environmental footprint: Reviewing the company’s resource use, carbon emissions, energy efficiency, and waste management to assess its ecological impact.
  • Engagement with local communities: Analyzing the company’s initiatives to support and uplift local communities, including economic development and social programs.
  • Respect for human rights: Ensuring fair recruitment, safe working conditions, and equitable treatment for all employees and contractors.
  • Tax management: Assessing fiscal responsibility by avoiding unethical tax practices and contributing to local economies.
  • Certifications and awards: Verifying recognition for adhering to sustainability and ethical standards, such as ISO certifications or Fair Trade labels.
  • Impact of products/services: Examining the societal and environmental consequences of the company’s offerings, including their lifecycle and sustainability.

The Challenge

The world faces urgent challenges, from climate change to social inequalities, yet platforms for action are fragmented and uninspiring. Millions of potential changemakers lack the tools and motivation to begin their journey, while NGOs struggle with limited visibility, inefficient processes, and outdated systems.

Our Solution

We’ve created an all-in-one platform that connects individuals, NGOs, and sustainable businesses, empowering everyone to make a difference. With an interactive map, users can explore volunteering opportunities, donate to causes, sign petitions, and find sustainable events and shops—all tailored to their interests and schedules.

What Sets Us Apart

  • Gamification: Make change addictive with XP points, achievements, and leaderboards.
  • Streamlined for NGOs: Reduce double work with tools that simplify marketing, administration, and mandatory reporting.
  • Focused on Youth: Engage the 18-30 demographic with innovative features that resonate with their lifestyles.

The Impact

By mobilizing individuals and supporting NGOs, Greenie amplifies collective efforts to tackle global challenges. We empower changemakers to take action, foster habits of giving back, and maximize resources for a sustainable future.

Join Us

Together, we can create a world where contributing to society is second nature—fun, easy, and impactful. Be part of the movement to make a lasting difference.